Virtue Hair
Alpha Keratin Infused Shampoo, Conditioners & Treatments
Virtue Hair Australia | Alpha Keratin 60ku Hair Care
Shop Virtue Hair products at HAIRSHOP Australia. Revolutionary hair care powered by Alpha Keratin 60ku technology for stronger, healthier hair from root to tip.
What Makes Virtue Hair Different?
Virtue Hair stands apart in professional hair care through their groundbreaking Alpha Keratin 60ku protein. This isn't just another keratin treatment - it's human keratin identical to what's naturally found in your hair.
The science behind Virtue is straightforward: replenish what your hair loses over time with exactly what it needs. If you're dealing with damage from colour treatments, chemical processing, or heat styling, Virtue's approach targets the root cause.
The Alpha Keratin 60ku Difference
Alpha Keratin 60ku is the first and only keratin protein identical to the keratin in human hair. Unlike other keratin treatments that use animal-derived proteins, Virtue's keratin integrates seamlessly with your hair's natural structure.
What This Means for Your Hair:
- Fills in damaged areas of the hair shaft
- Restores strength and elasticity
- Reduces breakage and split ends
- Improves overall hair health with continued use
This makes it particularly effective for dry damaged hair that needs serious repair work.
Who Should Use Virtue Hair?
Colour-Treated Hair - Safe for all colour treatments and helps extend colour life by strengthening the hair shaft. Works brilliantly alongside blonde hair products for maintained lightness.
Heat-Damaged Hair - Repairs damage from styling tools while protecting against future heat damage. Essential if you regularly use GHD hair straighteners or GHD hair dryers.
Chemically Processed Hair - Restores strength after bleaching, perming, or chemical straightening. Pairs well with Aveda Botanical Repair for comprehensive recovery.
Naturally Fragile Hair - Builds strength in fine or naturally weak hair types that benefit from scalp care attention.
Complete Your Virtue Routine
The right tools make all the difference. Use wide tooth combs on wet hair treated with Virtue conditioner to prevent breakage. For styling, boar bristle brushes distribute the keratin benefits through your hair while adding natural shine.
Between washes, dry shampoo extends your style without stripping away the keratin buildup. For overnight protection, Kitsch satin pillowcases reduce friction that can damage treated hair.
Consider adding oils and serums to seal in the keratin benefits, especially on ends that need extra attention.
Styling with Virtue Hair
Heat styling works better on Virtue-treated hair because the keratin provides internal protection. Start with Virtue's leave-in products, then use your favourite hair styling products as usual.
For those preferring gentler approaches, heatless curls work beautifully on keratin-strengthened hair, creating long-lasting waves without thermal damage.
Shop Virtue at HAIRSHOP
- Authorised Australian retailer with fresh stock
- Expert advice on combining Virtue with other professional lines like Aveda or Davines
- Fast Australia-wide delivery
- Professional salon-quality results
Free shipping on orders over $85. Transform damaged hair with Virtue's revolutionary Alpha Keratin 60ku technology, available now at HAIRSHOP Australia.
VIRTUE
Price range: $123.00 through $219.00
This product has multiple variants. The options may be chosen on the product page
Price range: $38.00 through $64.00
This product has multiple variants. The options may be chosen on the product page
Price range: $32.00 through $63.00
This product has multiple variants. The options may be chosen on the product page
Price range: $30.00 through $50.00
This product has multiple variants. The options may be chosen on the product page
Price range: $47.00 through $100.00
This product has multiple variants. The options may be chosen on the product page
Price range: $24.00 through $110.00
This product has multiple variants. The options may be chosen on the product page
Price range: $24.00 through $110.00
This product has multiple variants. The options may be chosen on the product page
Price range: $40.00 through $71.00
This product has multiple variants. The options may be chosen on the product page
Price range: $123.00 through $219.00
This product has multiple variants. The options may be chosen on the product page
Price range: $26.00 through $130.00
This product has multiple variants. The options may be chosen on the product page
Price range: $26.00 through $60.00
This product has multiple variants. The options may be chosen on the product page
Price range: $123.00 through $219.00
This product has multiple variants. The options may be chosen on the product page
Price range: $26.00 through $130.00
This product has multiple variants. The options may be chosen on the product page
Price range: $26.00 through $130.00
This product has multiple variants. The options may be chosen on the product page
Price range: $123.00 through $219.00
This product has multiple variants. The options may be chosen on the product page
Price range: $26.00 through $130.00
This product has multiple variants. The options may be chosen on the product page
Price range: $30.00 through $65.00
This product has multiple variants. The options may be chosen on the product page
Price range: $24.00 through $110.00
This product has multiple variants. The options may be chosen on the product page
Price range: $24.00 through $110.00
This product has multiple variants. The options may be chosen on the product page
Original price was: $327.00.$306.00Current price is: $306.00.
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